Brief History

2005

  • PT Multitrend Indo (“MTI”) was formed as a retail subsidiary of Kanmo Group.
  • The company's very first store for Mothercare opened in Mall Taman Anggrek.

2008

  • After successfully launching Mothercare, the very first ELC store was launched in Indonesia at Pacific Place Mall, Jakarta.

2009

  • Gingersnaps, a leading Kids Fashion brand from the Philippines was brought into the country, with its first store at Plaza Indonesia Mall.

2013

  • Introduced the teen fashion brand, Justice, for girls ages 12 to 17.
  • Launched the e-commerce platform: mothercare.co.id, to enhance mom's shopping experience.

2016

  • Won operating rights as a Master Concessionaire for Fashion & Accessories at T3 Terminal in Soekarno Hatta, operating 20+ stores.

2017

  • Launched Wilio; a concept footwear store for 0-14 year-olds. With exclusive multi-brand footwear and a range of options from active to casual to party wear, it has a white space in the market.
  • Launched Travel Gallery, a multi-brand travel accessories store at T3 Terminal in Soekarno Hatta with leading brands such as Samsonite, Thule, Herschel, Havaianas, Lojel and more.

2018

  • Reached 100 stores milestone.
  • Justice Indonesia launched www.shopjustice.co.id in 2018.

2020

  • Launched an access to shop ELC onlline 24/7 at www.elc.co.id to make learning fun, and help children be all they can be.

2021

  • Launched the e-commerce platform: TheEntertainer.co.id, a toy shop for every children.

2022

  • MTI achieved Information Security Management System Certification ISO/IEC 27001.
  • Launch Eversince, Kanmo's lead brand in the skin care and beauty category, specially formulated for teens.

2023

  • Global brands: The Children’s Place & The Entertainer launched in Indonesia
  • Multitrend Indo TBK lists on The Indonesian Stock Exchange on 7th September

Core Value

I

 Integrity

and

Passion

G

Gracious

and

Humble

 

 

R

Recognition

and

Kindness

O

Optimism

and

Excellence

W

We

are

Family (1st)

Our Mission & Vision

The Kanmo Group Core Values is known as DNA, which is transferred into work ethos that are Care for Customer, Pull Together, Make the Business Stronger, and Own It and Get It Done.

Care for Customers

Commitment to maintain internal and external customers, do things that meet the customer wants and needs through suggestions, ideas, support, and a good work ethic. To understand and identify customer needs, and giving them the best.

Pull Together

To operate as a team where different functions work to help each other to win and united by a common goal. Share understanding and collaboration within the group. Having extensive and strong networks, respect differences, and seek opportunities to work together in overcoming challenges.

Make the Business Stronger

Always looking for space and how to become more, looking for opportunities to make things better. Digging new ideas, looking for a chance to make it happen, and to challenge the establishment. It is not about doing more, but doing things better.

Own It and Get It Done

The ability of each person to take responsibility, find solutions and work on it until completion. It is about taking leadership themselves, make it happen, and not stopping until it's finished.
Auditor

Kanaka Puradiredja, Suhartono (KPS)

The Royal Palace, Jl. Prof.Dr.Soepomo No. 178A-c29 Jakarta 12810 Indonesia

Telp: 021-81313861

Fax: 021-81313861

Email: central.mail@kanaka.co.id

Share Registrar

PT DATINDO ENTRYCOM

Jl. Hayam Wuruk No. 28, Lantai 2, Jakarta 10120 Indonesia

Articles of Association

We are delighted to announce the commencement of trading for PT Multitrend Indo Tbk (MTI) on the Indonesia Stock Exchange (IDX), as the baby and kids subsidiary of Kanmo Group. MTI's journey to the stock market represents a significant milestone. 534 million new shares were issued at Rp266 per share, constituting 20% of the company's expanded capital post-IPO. These shares are now listed under the stock code "BABY."

Charting a Path Towards Innovation and Growth

As a leading retail player that holds licenses for renowned retail brands specializing in the parenting needs space, including fashion, toys, home and travel, the public listing of MTI will support its journey of growth and innovation. Furthermore this listing will also add impetus to our distribution division. With a diverse portfolio of over 21 global, local and owned brands, the division is poised to scale on the back of a continually strengthening brand portfolio, market penetration and ever more meaningful engagement with consumers.