Brief History

2005

  • MTI was formed, the company's very first store for Mothercare opened in Mall Taman Anggrek.

2008

  • The very first ELC store was launched in Indonesia at Pacific Place Mall, Jakarta.

2009

  • Gingersnaps, a leading Kids Fashion brand from the Philippines joins the Family. Distribution started with the Nuby brand.

2010

  • 25th MTI store launched - Mothercare store at Trans Studio Makassar opened.

2013

  • Launched the e-commerce platform: mothercare.co.id, to enhance mom's shopping experience.

2016

  • 75th MTI store launched - Mothercare Samarinda
  • Entered Travel Retail Business Soekarno Hatta T3

2017

  • Launched Wilio, MTI kids active wear brand Distribution launched Aveeno.

2018

  • 100th MTI store launched - Mothercare Lippo Mall Puri

2019

  • MTI launched 1st FMCG brand - Momami. MTI expands omnichannel, market place & soscom sales channel

2020

  • Distribution launched Skip Hop

2021

  • Chat to shop launched

2022

  • 50th Mothercare store was open at Margo City Mall

2023

  • MTI launched new brands: The Children’s Place, The Entertainer
  • MTI launched FMCG baby snack brand: Pureats
  • MTI listed on Indonesian Stock Exchange

Core Value

I

 Integrity

and

Passion

G

Gracious

and

Humble

 

 

R

Recognition

and

Kindness

O

Optimism

and

Excellence

W

We

are

Family (1st)

Our Mission & Vision

The Company’s Core Values is known as DNA, which is transferred into work ethos that are Care for Customer, Pull Together, Make the Business Stronger, and Own It and Get It Done.

Care for Customers

Commitment to maintain internal and external customers, do things that meet the customer wants and needs through suggestions, ideas, support, and a good work ethic. To understand and identify customer needs, and giving them the best.

Pull Together

To operate as a team where different functions work to help each other to win and united by a common goal. Share understanding and collaboration within the group. Having extensive and strong networks, respect differences, and seek opportunities to work together in overcoming challenges.

Make the Business Stronger

Always looking for space and how to become more, looking for opportunities to make things better. Digging new ideas, looking for a chance to make it happen, and to challenge the establishment. It is not about doing more, but doing things better.

Own It and Get It Done

The ability of each person to take responsibility, find solutions and work on it until completion. It is about taking leadership themselves, make it happen, and not stopping until it's finished.
Auditor

Kanaka Puradiredja, Suhartono (KPS)

The Royal Palace, Jl. Prof.Dr.Soepomo No. 178A-c29 Jakarta 12810 Indonesia

Telp: 021-81313861

Fax: 021-81313861

Email: central.mail@kanaka.co.id

Share Registrar

PT DATINDO ENTRYCOM

Jl. Hayam Wuruk No. 28, Lantai 2, Jakarta 10120 Indonesia

Articles of Association

We are delighted to announce the commencement of trading for PT Multitrend Indo Tbk (MTI) on the Indonesia Stock Exchange (IDX) that focuses in the baby and kids products. MTI's journey to the stock market represents a significant milestone. 534 million new shares were issued at Rp266 per share, constituting 20% of the company's expanded capital post-IPO. These shares are now listed under the stock code "BABY."

Charting a Path Towards Innovation and Growth

As a leading retail player that holds licenses for renowned retail brands specializing in the parenting needs space, including fashion, toys, home and travel, the public listing of MTI will support its journey of growth and innovation. Furthermore this listing will also add impetus to our distribution division. With a diverse portfolio of over 21 global, local and owned brands, the division is poised to scale on the back of a continually strengthening brand portfolio, market penetration and ever more meaningful engagement with consumers.