GENERAL OVERVIEW
PT Multitrend Indo TBK (MTI) is Indonesia’s leading Omnichannel Platform in the baby & kids category catering to the needs of parents across key occasions & categories through its network of retail store (B2C) and distribution channel (B2B).
It holds licenses for various retail brands and operates a distribution division that serves other retailers with a combination of owned and licensed brands. The company maintains a strong omnichannel presence, encompassing multiple brand websites, over 30 marketplace stores, a robust network of retail outlets, and a third-party distribution network.
Founded in 2005, MTI started with its inaugural store at Mall Taman Anggrek. Currently, MTI operates 126 retail stores featuring renowned brands such as Mothercare, ELC, Gingersnaps, The Children’s Place And Wilio. MTI is also present in travel retail at Soekarno Hatta Airport Terminal 3.
MTI’s distribution division manages a diverse portfolio of over 21 global, local, and owned brands. The company has expanded its footprint to over 100 cities and more than 45,000 distribution points across Indonesia.
MTI remains committed to focusing on enhancing the lives of both customers and employees through a positive work environment and empowerment initiatives. In 2023, MTI was recognized with the prestigious "Best Companies To Work For in Asia" award by HR Asia.
Our Vision
Inspiring and enriching life's journey (Inspiring and Enriching Life's Journey).
Our Mission
Commitment to retain internal and external customers, do things that meet customer wants and needs through suggestions, ideas, support, and a good work ethic. To understand and identify customer needs, and provide them with the best.
To operate as a team where different functions work to help each other to win and are united by a common goal. Share understanding and cooperation in groups. Having a broad and strong network, respecting differences, and looking for opportunities to work together in overcoming challenges.
Always looking for space and how to be more, looking for opportunities to make things better. Explore new ideas, look for opportunities to make them happen, and challenge the establishment. It's not about doing more, but doing things better.
Everyone's ability to be responsible, find solutions and work on them to completion. It's about taking leadership yourself, making it happen, and not stopping until it's done.
As a leading baby and children's clothing retail company, the Company is engaged in 3 (three) main areas, including: (i) offline retail; (ii) online retail (iii) distribution;Information regarding the 3 (three) main areas of the Company are as follows:
Offline Retail
The Company acts as Indonesia's exclusive licensee for global baby and children's brands such as Mothercare, ELC, Gingersnaps and Wilio whereby the Company obtains products from these principals and sells them in the Company's retail stores in various shopping centers.
Brand | Product Category |
Baby and children clothing and equipment | |
Educational toys ages 0-5 | |
Fashion for boys/girls in the age range 1-12 yrs | |
Fashion age 0-5 | |
Branded goods at Soekarno Hatta airport Terminal 3 | |
Fashion for boys/girls ages 10-15 | |
Kanmo Airport | Accessories store for travel needs |
mothercare store
Early Learning Centre store
Gingersnap store
Online Retail
To strengthen the Company's customer reach, the Company has increased its presence online through product sales on websites and ecommerce platforms in Indonesia. This way customers can choose to go to a store or online experience based on their preferences.
Distribution
In addition to several brands that the Company sells in its own stores, the Company sells its principal and own products at retail partners through its subsidiary, KMG. These brands include the following: Banz, HEAD, Jazwarez, J&J, MICRO, NUBY, Playgro, TY Brand, YAMATOYA, ZOGGS, PT Actavis Indonesia
MARKETING
The Company's sales are carried out through online and offline retail which cover major cities throughout Indonesia. The following are the Company's marketing and distribution areas:
AWARDS
Following are the awards received by the Company in the last few years until this Prospectus was published:
Award Name | Event | Appreciator | |
Mothercare | Gold Winner : Nipple Cream | 2022 Reader’s Choice Awards | Mother & Beyond |
Mothercare | Silver Winner : Deterrence Stretch Mark | 2022 Reader’s Choice Awards | Mothers & Beyond |
Mothercare | Silver Winner : Dan Baby Clothes news | 2022 Reader’s Choice Awards | Mothers & Beyond |
Momami | Gold Winner : Baby Wipes | 2022 Reader’s Choice Awards | Mothers & Beyond |
Momami | Bronze Winner : Deterrent Stretchmark Cream | 2022 Reader’s Choice Awards | Mothers & Beyond |
Momami | Bronze Winner : Treatment Baby & Toddler Hair | 2022 Reader’s Choice Awards | Mothers & Beyond |
Momami | Bronze Winner : Hand Sanitizer | 2022 Reader’s Choice Awards | Mothers & Beyond |
Mothercare | Best Baby Clothing | 2022 Awards | Asian Parent |
Mothercare | Best Family Retailer | 2022 Awards | Supermom |
Mothercare | Data Driven Marketing & Consumer Insights | Indonesia Marketing Excellence Awards 2022 | Capillary |
Momami | Gold Winner : Hand Sanitizer | 2021 Reader’s Choice Awards | Mothers & Beyond |
Momami | Silver Winner : Nipple Cream & Strechmark Preventer | 2021 Reader’s Choice Awards | Mothers & Beyond |
Momami | Silver Winner : Baby Soap & news | 2021 Reader’s Choice Awards | Mothers & Beyond |
Momami | Silver Winner : Diaper Rash Cream | 2021 Reader’s Choice Awards | Mothers & Beyond |
Momami | Silver Winner : Air Disinfectant | 2021 Reader’s Choice Awards | Mothers & Beyond |
Momami | Silver Winner : Baby Wipes | 2021 Reader’s Choice Awards | Mothers & Beyond |
Momami | Bronze Winner : Treatment Baby & Toddler Hair | 2021 Reader’s Choice Awards | Mothers & Beyond |
COMPANY BUSINESS PROSPECTS
Indonesia's Economic Growth and Population Demographics
National economic growth in the third quarter of 2022 was recorded at 5.72% (yoy). The strengthening of the economic recovery was demonstrated by economic growth in Q3 2022 compared to Q2 2022 of 1.8% (qtq). With this growth rate, the cumulative level of national GDP until the third quarter of 2022 is 6.6% above the cumulative levels I-III 2019. On the expenditure side, the growth rate of household consumption is still relatively high at 5.4% (yoy). This is in line with several indicators of public consumption, including the average Real Sales Index which grew 5.5% in the third quarter of 2022. Indonesia's trade balance performance is also still strong. Exports continue to record high growth, as well as imports to grow to support the supply needs of domestic production. Exports in real terms grew 21.6% (yoy) in the third quarter of 2022, while imports grew 23.0% (yoy). In terms of business sector, economic growth was driven by positive growth in all sectors. This shows that the wheels of the economy are moving again almost evenly in all economic sectors.
Source: https://www.kemenkeu.go.id/formasi-public/publikasi/berita-utama/Perekonomian-Indonesia-Triwulan-III-2022-5,7
Baby and Child Industry in Indonesia
According to Euromonitor, while the economic pressure created by the COVID-19 pandemic is weighing on consumer spending, it has not affected children's clothing as much as men's or women's clothing as children's clothing is widely considered more important. Indonesia's Economic Growth and Population Demographics Purchasing is considered unavoidable for parents of babies, babies and young children, who grow out of their clothes very quickly. The global baby clothing market size was USD 62.04 billion in 2019 and is projected to reach USD 82.54 billion by 2027, showing a CAGR of 4.2% during the forecast period. The growing influence of social media and changing fashion trends are having a strong impact on the children's clothing industry. Modern day parents are interested in clothing choices for their children and thus driving the demand for fashionable clothes. The development of medical science has resulted in a reduction in infant mortality, which in turn greatly supports product consumption. For example, according to the report, World Mortality 2019' from the Department of Economic and Social Affairs of the United Nations Secretariat, the infant mortality rate has decreased by 54% from 1994 to 2019, which is approximately 28 deaths in under one year.
President Director – Niraj Jain
Director – Jitin Singh Kapoor
Director – Lina Paulina
President Commissioner - Alptekin Diler
Commissioner – Hasan Sameer Abdulla Ahmed Alshuwaikh
Independent Commissioner – Oke Nurwan
Independent Commissioner – Adrian Colin Mckay
Commissioner – Manoj Bharwani
Head of Audit Committee – Adrian Colin Mckay
Member of Audit Committee - Serli Amelia
Member of Audit Committee - Dodi Suparjo
Head of Internal Audit Unit - Qory Mubarok
Member of Internal Audit Unit – Benny Adimulyanto
Member of Internal Audit Unit – Joylynn Soh
Corporate Secretary – Nauli Masitha Dewi